Your data, protected
Privacy Policy
Lumière operates this store. This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you visit or shop on https://test2-frontend.vyaparnext.com/in, in accordance with the Digital Personal Data Protection Act, 2023 (“DPDP Act”) and applicable rules made thereunder. By using the website, you agree to the practices described in this Policy.
Last updated {{lastUpdated}}
Who We Are
Who We Are
Lumière is the “Data Fiduciary” under the DPDP Act for the personal data collected through this website — meaning we determine the purpose and means of processing your personal data.
Registered Address — Lumière Beauty, Unit 412, Bandra Kurla Complex, Mumbai 400051
Contact Email — [email protected]
Contact Phone — +91 22 4890 1200
Information We Collect
Information We Collect
We collect only the data necessary to provide our services. This includes:
| Category | Examples | When Collected |
|---|---|---|
| Identity & Contact Data | Name, email address, phone number, billing/shipping address | Account creation, checkout, newsletter signup |
| Order & Transaction Data | Order history, items purchased, order value, payment status | Placing an order |
| Payment Data | Payment method, transaction ID (card/UPI details are processed directly by our payment gateway and not stored by us) | Checkout |
| Communication Data | Messages sent via contact form, customer support, WhatsApp/SMS (if used) | Customer support interactions |
| Device & Usage Data | IP address, browser type, device type, pages visited, time spent, referral source | Automatically, via cookies and analytics tools |
| Marketing Preference Data | Email/SMS subscription status, ad interaction data | Newsletter signup, ad clicks |
We do not knowingly collect any special category data such as health information, religious beliefs, or biometric data through this website.
How We Collect Information
How We Collect Information
Directly from you — When you create an account, place an order, sign up for our newsletter, or contact customer support.
Automatically — Through cookies, web beacons, and tracking tools when you browse the website.
From third parties — Such as our payment gateway (confirming payment status) or courier partner (confirming delivery status).
Purpose of Processing
Purpose of Processing Your Data
We process your personal data strictly for the following itemized purposes:
To fulfil orders — Processing payments, generating invoices, and arranging delivery of your beauty products via our courier/logistics partner.
To verify your identity — For account security and fraud prevention (e.g., OTP/phone verification).
To communicate with you — Order confirmations, shipping updates, and responses to support queries.
To send marketing communications — Only if you have opted in; you may withdraw this consent at any time.
To improve the website — Analyzing browsing behaviour to improve product listings, site performance, and user experience.
To run advertising campaigns — Measuring ad performance via analytics and advertising tools, with your consent where required.
To comply with legal obligations — Such as tax records, consumer protection requirements, or law enforcement requests.
We do not use your data for any purpose beyond what is stated above without seeking fresh consent.
Consent
Consent
We seek your consent before collecting personal data for purposes that require it (such as marketing communications). Consent is free, specific, informed, and unambiguous — given through a clear affirmative action (e.g., checking a box, signing up for our newsletter).
You can withdraw your consent at any time by emailing [email protected], using the “unsubscribe” link in marketing emails/SMS, or through your account settings (if applicable).
Data Retention
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Policy.
Order & transaction data — Retained for the duration required under applicable tax and consumer protection laws (typically up to 7 years for financial records).
Account data — Retained while your account remains active, or until you request deletion.
Marketing data — Retained until you withdraw consent or unsubscribe.
Data Security
Data Security
We implement reasonable security safeguards including SSL/TLS encryption, secure cloud storage with access controls, and PCI-DSS compliant payment processing. We do not store your full card details on our servers.
Your Rights
Your Rights as a Data Principal
Under the DPDP Act, you have the right to:
Access — Request a copy of the personal data we hold about you.
Correction — Request correction of inaccurate or incomplete data.
Erasure — Request deletion of your personal data, where it is no longer necessary for the purpose it was collected for.
Withdraw Consent — At any time, for any consent-based processing (e.g., marketing).
Grievance Redressal — Raise a complaint regarding how we handle your data.
Nominate a Representative — To exercise your rights on your behalf in case of death or incapacity.
To exercise any of these rights, contact us at [email protected].
Children
Children's Privacy
The Lumière website and beauty products are not directed at children under 18. We do not knowingly collect personal information from children.
Changes
Changes to This Policy
We may update this Privacy Policy from time to time. The “Last Updated” date on this page will indicate when the latest revision was made.
Contact Us
Contact Us
For any questions about this Privacy Policy or how we handle your data, reach out to Lumière.
Email — [email protected]
Phone — +91 22 4890 1200
Address — Lumière Beauty, Unit 412, Bandra Kurla Complex, Mumbai 400051